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<p>If you want to build a successful business, you must market your products effectively. As a new brand, it's incredibly hard to cut through the noise. So, how do you establish a presence in today's increasingly competitive business world? Apply growth hacking strategies.</p>
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<p><a href="https://www.inc.com/adam-heitzman/6-growth-hacking-successes-that-catapulted-business-success.html">Top brands</a>&nbsp;like Dropbox, Uber, Airbnb, HubSpot, and PayPal have achieved their incredible success through growth hacking. Growth hacking is all about creative marketing strategies and rapid results. If you’re looking for a fast way to gain new customers, here’s what you should do.</p>
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<p><strong>1. Set SMART Goals</strong></p>
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<p>SMART stands for specific, measurable, achievable, relevant, and timely goals. The system is impactful for business marketing and overall growth because it encourages entrepreneurs to look into their market and evaluate how their business stacks up. You may want to boost company revenue, but you can only work towards the goal if you break it down further. For instance, to increase revenue, you’ll have to&nbsp;<a href="https://www.gartner.com/en/digital-markets/insights/generate-high-quality-leads">generate quality leads</a>. Work on smaller goals so you can move towards achieving bigger ones.</p>
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<p>Defining your goals gives you a base from which to work. Keep your goals realistic. If you want your company to become a multi-million dollar brand, focus on the steps it takes to get there. Set goals for increasing website visitors, growing social media followers, and increasing weekly sales.</p>
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<p><strong>2. Embrace Video&nbsp;</strong></p>
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<p>YouTube is the second most popular search engine in the world. Video can market your product, educate your potential customers, increase engagement on your social and digital channels, and reach a larger audience. Videos highlight your expertise and are easy to share. They can drive traffic to your website that can convert to subscriptions, product purchases, and newsletter signups.&nbsp;</p>
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<p>To make awesome&nbsp;<a href="https://digitalmarketinginstitute.com/blog/5-secrets-super-successful-video-marketing">marketing videos</a>, include keywords in the titles and descriptions. Add call-to-actions to each video telling viewers where they can learn more about your brand or product. Share your videos on social media and add them to your website to further boost conversions.</p>
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<p><strong>3. Focus on Social Media</strong></p>
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<p>According to Statista,&nbsp;<a href="https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/">82% of the US population uses social media</a>. It’s important for you to connect with prospects where they like to hang out. Social media is one of the most cost-effective digital marketing strategies used to syndicate content and boost brand visibility. Marketing on social media will greatly increase your brand recognition because you will be engaging with a broad audience. To market like a pro on social media, do the following:</p>
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<li>Choose the Right Platforms</li>
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<li>Encourage Engagement by offering rewards and incentives</li>
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<li>Don't Over-Promote your brand</li>
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<li>Share Videos&nbsp;</li>
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<li>Address issues Quickly</li>
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<li>Build a Community of loyal followers</li>
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<li>Always provide Value</li>
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<p>Study the platforms to find out which content will perform well. For example, a&nbsp;<a href="https://www.evoximages.com/">car stock photo</a>&nbsp;may garner more engagement on platforms like Facebook and Instagram, while explainer videos may be more successful on platforms like YouTube and TikTok. It’s also important to consider what demographics frequent the platform.</p>
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<p><a href="https://www.businessnewsdaily.com/15779-small-business-marketing-demographics.html#:~:text=Companies%20use%20demographic%20data%20to,often%20used%20in%20PEST%20analysis).">Demographics</a>&nbsp;play a key role in marketing as they help brands identify the individual members of their audience by certain characteristics, wants, and needs. Use demographic data to understand the characteristics of the people who buy your products and services.</p>
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