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<p>Marketing is the heart of every successful business, and business growth is impossible without the right marketing strategies. This is why successful companies invest a lot of revenue in marketing. According to research, the amount businesses allocate to marketing is <a href="https://blog.hubspot.com/marketing/marketing-budget-percentage">13.8 % of overall company revenue. </a></p>
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<p>That said, not all marketing strategies are effective. The secret is to test various techniques and focus on the most effective ones. In this post, we’ll share marketing tips from top entrepreneurs to help you grow your startup quickly.</p>
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<h2><strong>Use Video Content</strong></h2>
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<p><a href="https://www.forbes.com/sites/forbesagencycouncil/2020/06/01/three-reasons-video-marketing-is-important-on-social-media-in-2020/">Video marketing</a> is at an all-time high. The web is filled with YouTube ads, Facebook promotions, Instagram ads, and introduction videos. Marketers are shifting their energy and resources to video creation for various reasons. First, a video is visually engaging and most consumers prefer it to a chunk of text.</p>
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<p>Secondly, a video lets you explain your product or service to prospects using practical examples. Whether it's an animated explainer video, how-to tutorial, or user-generated content, a video can increase engagement on digital platforms and convert viewers to buyers.</p>
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<h2><strong>Maximize Content Creation</strong></h2>
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<p>Creating content is an unrivaled inbound marketing strategy. It is cheap and effective. However, are you maximizing content creation? A blog will help consumers learn more about your brand, but are you optimizing the articles for search engines? There are various ways to maximize your content for the best marketing results.&nbsp;</p>
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<p>First, you need to use the right keywords to rank well on search engines. Secondly, strategically place CTAs in your content to increase conversion rates. Lastly, use local search keywords to target local clients and ensure your site's traffic converts. For instance, if you sell cars, target keywords like “best dealerships in Florida” or “<a href="https://www.carzing.com/cars">cars near me</a>'' to rank your site well on search engine results pages.</p>
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<h2><strong>Utilize Email Marketing</strong></h2>
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<p>If you are looking to establish a lasting relationship and trust with clients, email marketing is the way to go. Despite the rise and popularity of social media, email remains the top communication channel between business owners, marketers, and prospective clients.</p>
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<p>Secondly, emails allow you to create personal connections and influence your buyers through emotions. For instance, you can customize your email marketing campaign to address every customer by name, making them feel recognized and appreciated. Creating an emotional connection with a prospective customer is the first step towards convincing them to buy what you’re selling.</p>
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<h2><strong>Partner with Influencers</strong></h2>
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<p>Businesses, from big corporations to small companies, have embraced and adopted influencer marketing to grow their sales and boost engagement on social platforms. Partnering with an influencer and making them your brand ambassador helps you reach a larger audience, establish brand awareness, and gain new leads.</p>
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<p>Influencer marketing works because many consumers believe in word of mouth marketing and get recommendations from people they know. Market statistics project that businesses will spend <a href="https://www.theb2bhouse.com/influencer-marketing-statistics-trends-data/#:~:text=Influencer%20marketing%20spend%20is%20projected,breakdown%20of%20the%20projections%20below.">approximately $7.14 billion</a> on influencer marketing by 2024.</p>
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<p>Building a successful startup is all about using effective marketing strategies. Adopt these proven strategies used by top entrepreneurs and succeed where others have failed.</p>
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